Building a Brand as an Introvert

Hello, and welcome to the traveling introvert. Today I would like to talk about having a personal brand as an introvert. And the reason I want to talk about this is I want you to take a second and think about your closest group of friends, say five people. And I want you to think about them. And I want you to think about different situations when you've reached out to certain friends. Do you always reach out to the same friends for all situations? Or do you sort of pick certain friends or certain things? Do you have a friend that you go out and party with? Do you have a friend that you would read books with? Do you have a friend that you play games with? Do you have that friend in another country who you talk about mothering with and who do you go to when something's happened at work? Who do you go to when something's happened in your family life? I'm sure that most of you would do have friends that over Your friends and maybe equal so to speak, they are you go to them for different reasons, which of each of your friends are specialists in a specific area. And to you, that is their brand been whether you know it or not, that is their brand. So, you might have that friend who is totally into whatever or knows your industry so you can talk to them about industry stuff that might not work with you. But you can say certain acronyms or or talk about certain situations and they will understand, as opposed to another friend who doesn't work in that kind of area. And if you have to explain everything, like piece by piece, it's far more excruciating. So that brings me back to you. I wonder what your friends reach out to you for what is your brand in your friend circle.

And if you don't know, maybe, maybe find out maybe ask or maybe think back to when your friends have reached out to you for sensing what those things have been. because believe it or not, whether you realized it or not, you have built a brand with your friends, your friends know you as X, Y, and Z or that person who does a, b and F, whatever it might be unwittingly you have built up a brand. And that's how you've gotten friends. And that's how you keep friends. And that's what they know you for. Have you done the same for your business? out or for your career? And if not, why not? You might have done it unconsciously. But maybe you want to go and take a look and think of make a conscious effort of what you want your brand to be. What do you want to be known for? Do you want to be known for being persuasive? Being good negotiator? Do you want to be known for being very good at backend stuff? Do you want to be known for programming? Do you want to be known for something really frickin specific? Like you carve names in pieces of rice? I don't know, whatever it might be. What is it you want to be known? For? What is it you want people to Think of you, when they think of a certain thing. Do you want to be an awesome plumber? Do you want to be an awesome Carpenter? Do you want to be that plumber that only fixes European style toilets, or whatever it might be? Because building a brand as an introvert is really important because we might not go out there and brag about what we do very often, or we might not put ourselves first when people ask for stuff. However, if people just think of us any way, because they know Well, this person does X, Y, and Z or x, y and F, or x, y, and two and three, as long as they know you and have that in the back of your mind, their mind, they will come to you for this thing, whatever this thing might be. And so instead of you having to toot your own horn horn, you get referrals and referrals are some of the best things that you can get, whether it be for your career or you running a business. When you run a business and you get a referral someone has already paid money to work With you, and they've said that you're awesome and referred you to somebody else who knows probably how much that person paid and therefore is not going to try and lowball you. That's awesome. Job wise, most jobs are filled before they're really posted, is it because it's a friend of a friend or somebody knows somebody else. So if you're already at the back of someone's mind, or should say, bring them to the front of their mind, they will think, oh, hey, this person will be really good for this position. So building a brand as an introvert is really important. And how you go about that is thinking about what you want to be known for. And then doing that and doing it incredibly well. And every time you get someone says something nice about it, put it in a folder and quote, The Happy folder or the testimonial folder, or whatever it might be, but be known for something very, very specific. Don't go general. General doesn't help anybody. You don't think of a general doctor. I mean, you do but like then they move you on to a specialist. So you want to be a specialist. Think about those things as an internet how you can Grow your brand, know what your brand is and get people to know you for that thing. And to grow your brand doesn't have to be hard. It doesn't have to be you shouting from the rooftops actually it's the smallest details and the customer service that can get you a really good brand as opposed to shouting from the rooftops. Thank you This was Janice from the career injury. If you have any questions you want me to answer please email me at Janice@thecareerintrovert.com looking forward to hearing from you and have a great rest of your week.

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